Yoni Assia stands as the CEO and a founding member of eToro, a prominent social trading platform that democratizes financial markets by facilitating a network where users can trade and invest in stocks, cryptocurrencies, and other financial assets, while also interacting and sharing strategies. Since establishing eToro in 2007, Assia has driven the firm towards a fusion of technological innovation and user-friendly design, making investment more accessible to a broad audience. His vision extends beyond mere trading, aiming to educate and prepare individuals to manage their investments with confidence and strategic insight.