XCHNG is the Digital Advertising Blockchain. XCHNG is an open and unified blockchain-based framework for the digital advertising ecosystem. Designed and deployed by Kochava Labs SEZC (or simply, “Kochava”), a research and development subsidiary of Kochava Inc., the XCHNG framework is centered around a common Ricardian Smart Contract with an open blockchain implementation to persist transactional history and provide supporting utilities required for maximizing efficiency through the lifecycle of the IO. XCHNG establishes a common set of rails available to the entire advertising community to buy, sell, measure, rate, and pay for digital media.
Kochava is the global Leader in Digital Advertising Measurement & Attribution. Founded in 2011, Kochava Inc. is the leader in digital advertising measurement and attribution. Today, Kochava Inc. provides measurement for over $6 billion in ad spend annually, for major enterprise brands across industry verticals. The company is independent and already has all the touchpoints of supply and demand throughout the ecosystem. Kochava Inc. also has the largest independent data marketplace in the Kochava Collective, on a scale comparable with the biggest players in the field. Finally, while XCHNG is architected as an open framework for third-party verification, Kochava Inc. is uniquely positioned to offer the industry-leading measurement right out of the box.
The live demo of XCHNG showed speeds of 180,000 transactions per second per IO. Because customers can have unlimited IOs, and XCHNG offers unlimited side chains as needed, the team demonstrated that XCHNG can handle millions of transactions per second globally. This is well beyond today’s transaction volume requirements within digital advertising and has been received well by leading advertisers and suppliers alike.
In the spirit of our ethos, we decided that we want the crypto community to determine the price of the token in the crypto presale! Instead of Kochava Labs setting the price, the crypto community will set it through a Dutch auction. This type of structure is an auction in which the price on the token is lowered on a graduated scale over a duration of time. A Dutch auction is a method for pricing tokens whereby the price of the tokens offered is lowered until there are enough bids to sell all tokens. All the tokens are then sold at that price. A visual progress bar is being designed for the XCHNG website to show real-time progression of token bids during the sale. 600M tokens are expected to be made available for the crypto presale (30% of 2B), and there will be a floor reserve price to facilitate a minimal about raised for promotion.
As mentioned previously, the community gets the first opportunity to be involved with XCHNG and set the token price through the Dutch auction. This is a fun and fair way for participants to determine value without feeling that the token, or overall enterprise value, was inaccurately priced.