ICO Vuepay

VuePay is a peer-to-peer platform where advertisers can directly target potential customers using demographics variables such as age range, gender, parental status, household income, address, place of birth, level of education, etc. 

VuePay will target the worldwide smart devices market, which is predicted to grow to around 3 billion devices by the end of 2020. 

VuePay platform will let users watch a targeted video on their smart devices for which they will be eligible for a share of the ad spend. This share will be distributed in an honest, transparent and auditable way using the block chain Ethereum technology. 

VuePay sees a big opportunity in this space where the measurement or essence of whole ad campaign depends on the views by customers. Since the viewer is the king, viewer should be rewarded directly for targeted ads they view. If some percentage of what advertiser is paying also reaches the targeted user, it will completely change the dynamics of the advertiser-customer relationship. 

The middlemen media and technology companies make huge margins. We believe a percentage of this should also go to viewers who view the advertisements. 

The middlemen media and technology companies make huge margins. We believe a percentage of this should also go to viewers who view the advertisements.