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STARS is a sports franchise-backed token on the Ethereum blockchain that will be issued by Stars Group, an ownership conglomerate of professional football clubs.
STARS is the fundamental currency supporting transactions of professional sports clubs for merchandise sales, ticket sales, live-stream broadcasting and inner-group player transfers. Stars Group aims to utilize STARS token to disrupt the sports industry.
The fluidity of a single currency, full transparency of the ledger and the decentralized nature of a token based on the Ethereum blockchain provides our global stakeholders with the opportunity to participate in the exponential growth of the sports industry.
Football market is valued at over €25 Billion within Europe and is continuing to grow around the world
Broadcasting rights and sponsorship deals are driving the market, generating over €2.5 billion per year for elite European leagues
Franchises are spending at an unprecedented rate with over €4.2 billion in transfer fees during the 2016 season
The most prestigious tournament in football, UEFA Champions League, drives top-of-the-line franchise revenues with €1.3189 billion in total prize money