-- Advertising --
PopChest.com, built by PopChest, Inc., is the first implementation on The POP Network. As the Satoshi Client is to Bitcoin, PopChest is to The POP Network. Whereas PopChest is a gentle, curated introduction to the concept of video distribution unburdened by advertising or subscriptions, The POP Network is an open platform for monetizing video in the same way that Bitcoin is an open platform for transferring value. Anyone can participate on their own terms without third-party approval or interference.
The POP Network is a decentralized approach to monetized video distribution using direct micropayments and token incentives instead of relying on advertising and paid subscriptions. The result is a system where Creators form direct relationships with their consumers, are liberated creatively and get economically rewarded in a fair, transparent manner.
This new system gives Viewers more choice by making long-tail content economically viable, allows deeper connections with Creators to form, and ensures the people making up the network share in the tokenized value they create rather than having that value funneled to massive, centralized corporations. In the same way, Bitcoin, peer-to-peer electronic cash, forces a profound re-examination of the modern financial system, The POP Network is a tectonic shift in how humans create, distribute, and consume media. The POP Network is not simply competition to existing models but rather an entirely new ecosystem.