LeadCoin (LDC) will be a utility token, used for the purpose of buying and selling leads in LeadCoin. A utility token does not constitute equity in LeadCoin and is not a form of currency. LDC will be based on Ethereum, which uses Smart Contracts to process transactions.
LDC will be based on the very strong Digital Advertising Market, and as this market will continue to grow in size so will the value of LDC. As a utility token, LDC’s value will be based on the digital advertising market and on the activity within the network. This gives LDC the potential to become one of the strongest virtual tokens within the Ethereum ecosystem, as it will not be affected by any outside and local regulatory factors in the different global economies.
Unused leads are currently discarded once businesses realize that they do not have a good match with that lead. LDC gives value to those leads, as they represent a qualified potential customer looking to spend their money on a product or service. The network will change the mindset of businesses who will now view unconverted leads as a valuable asset that can generate revenue.
The LeadCoin Token is implemented as an ERC20-compatible token over the public Ethereum Blockchain. Ethereum is the natural fit for LeadCoin as it is quickly becoming the industry-standard for issuing custom digital assets. Compatibility with the ERC20 standard leverages the rich existing infrastructure of the Ethereum ecosystem such as development tools, wallets and exchanges.
The ability to program trustless smart contracts over Ethereum with a Turing-complete language allows for robust and secure customization of the cryptocurrency to the domain-specific requirements of the LeadCoin network in a fully decentralized manner.