IDEALCOIN is the representation of the user data in PayMHO (Pay My Honest Opinion). PayMHO is a new type of social marketing network which rewards users for being active in the platform and completing certain tasks, such as filling out surveys, or taking part of marketing studies. PayMHO rewards its users in many ways, such as with Idealcoin. Any user that redeems Idealcoin will be able to then trade them at exchanges.
In order to run campaigns within PayMHO, companies must adquire Idealcoin and these will then be redistributed as rewards points (called Talents) for users that take part of said studies.
The only way to have more Idealcoin available is for users to be active in PayMHO and redeem them.