HOQU is a decentralized affiliate platform combining the performance-marketing model with blockchain technology. The aim of the project is to create a decentralized ecosystem, which will be used to build CPA services, ranging from affiliate programs to affiliate networks and related products. HOQU integrates advertisers, networks and affiliates into a single platform, significantly reducing the financial costs for all market participants.
On the HOQU platform, an advertiser can easily create affiliate offers, and the results of affiliate advertising campaigns will be stored in distributed registries (blockchain). Rewards will be paid through smart contracts that guarantee honesty and transparency of transactions. A smart anti-fraud system developed as part of the advertiser's decentralized application will not allow affiliates to engage in fraudulent activities, and independent, decentralized audit appeal centers will address any emerging, controversial issues.
The HOQU platform will also be useful for existing affiliate networks. The SDK will enable one to integrate networks with the platform, thereby lowering the cost of paying affiliate fees. As well, it shall and add transparency to your network by enabling all affiliates registered within the platform to work with affiliate programs of the network.
The stagnation of the traditional advertising industry and the development of digital methods of attracting customers make the question of the future of internet advertising more relevant. The International Advertising Bureau identified the main problem for internet advertising and performance marketing as the establishing of common client action accounting mechanisms between advertisers and affiliates. Thus, the main problem in this market is establishing trust between the parties.
Current centralized affiliate networks and platforms are largely opaque and incapable of solving the aforementioned problems. HOQU technologically surpasses the competition and, thanks to the design team's solutions, can address most current market problems.
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