Gaze Coin is the solution for advertisers, content makers and audiences in VR/AR. To date VR/AR monetization attempts have been 20th century models for 21st century technology. There is no universal, ad-based, ad-driven mechanic for driving content inside VR/AR. Gaze Coin is a patented blockchain token/unit of exchange between advertisers, content makers and audiences measured by gaze control/eye tracking.
Gaze Coin, the killer app for immersive advertising and copyright tracking, fixes the main problem with monetizing VR/AR: How do you measure it (and therefore calculate ROI)?
Using patent-registered technology, Gaze Coin is the only VR/AR blockchain token (unit of exchange) measured by gaze control/eye tracking. By measuring “gaze”, Gaze Coin creates a model for advertising in VR/AR environments (from short-form experiences and simple digital objects all the way to fully-rendered virtual worlds) at the heart of how mixed reality is created and consumed through the eyes of the beholder. Brands can use eye-tracking in a myriad of ways: to evaluate their packaging designs, advertising, and online shopping behavior, in order to optimize the customer experience. Metrics include engagement (number of fixations, dwell time, % of time in an area), ease of processing (fixation duration), findability (time to first fixation and number of fixations prior to first fixation), order of processing (gaze path), comprehension (repeat fixations) and excitement (pupil dilation). All of those analytics metrics are built into the Gaze Coin development roadmap
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