The GAT Coin is a new crypto-currency token that will be launched on the Ethereum main network as part of a broader enterprise system (GAT System) through which global merchants may issue their own branded digital tokens that can be used as discounts, gift cards and other promotional offerings (Merchant Tokens).
The GAT System will enable merchants to issue Merchant Tokens to a mass consumer audience with minimal set-up, allowing them to quickly adopt token usage as part of their overall marketing strategy. The GAT Coin will be the exclusive currency of exchange for the trade of Merchant Tokens on the GAT Exchange. Consumers can use their GAT Coins to acquire Merchant Tokens or can convert their Merchant Tokens to GAT Coins on the GAT Exchange.
At its core, the GAT System is an enterprise solution for global merchants to issue their own digital tokens to a mass consumer audience for use as discounts, gift cards, and other promotional offerings. The project seeks to create a controlled environment for enterprises to deploy digital tokens, thereby reducing traditional barriers to blockchain adoption faced by mainstream companies seeking to leverage blockchain innovation. In the GAT System, merchants create and issue their own branded digital tokens called Merchant Tokens. Merchant Tokens are displayed in the GAT Wallet, a beautifully designed mobile token wallet. Merchant Tokens then circulate on private consortia networks that are accessible only by participating enterprises and consumers. Merchant Tokens are used to buy or redeem real products and services from participating merchants.