ICO GAMEFLIP

The new decentralized ecosystem is founded by Gameflip, a venture-backed technology company which operates a robust digital goods marketplace with millions of users. Gameflip is a corporation based in Silicon Valley, California, USA. The company is managed by gaming industry experts with decades of combined experience, and funded by top tier venture capital investors.

Established in 2014, Gameflip has already been at the forefront addressing the largely unmet demand for liquidity for digital goods. Prior to the advent of blockchain technology, we have already built the most comprehensive centralized digital goods marketplace platform and have witnessed tremendous growth in the platform for the last two years. Now, with blockchain technology, our new decentralized ecosystem will enable ubiquitous liquidity for digital goods, unlocking exponentially more value for the gaming market and its participants.

In decentralized networks, economic value and governance are distributed among the network participants, not concentrated in a single organization. Here, the participants are primarily game developers, publishers and gamers, plus digital goods marketplaces, transaction enablers, and other contributors. In this ecosystem, economic value is distributed among all participants, ensuring that they are compensated for the value they bring.

The new decentralized ecosystem will create tremendous benefits for both gamers and game developers and publishers. (In this white paper, we sometimes refer to game developers and publishers together “game publishers”.)

● Gamers will have unprecedented flexibility to buy, sell and trade the digital goods at the peer-to-peer level (i.e, with other gamers), unlocking significant value for gamers from their hard-earned digital goods. Importantly, they will transact in a zero-fraud environment, one that never existed before the availability of blockchain technology.

● Game developers and publishers will generate significantly more revenue for a number of reasons: ○ First, the new ecosystem encourages gamers to purchase substantially more digital goods, and at higher prices, than they do today, knowing that they can recoup their investments later by selling them freely and securely in a large liquid marketplace.

○ Second, game publishers will enjoy a brand new revenue stream – whenever gamers transact using blockchain smart contracts, game publishers will receive a commission.

○ Third, under our unique network growth model, game publishers that help drive adoption of FLIP will be rewarded handsomely – with tangible economic benefits – as described more fully later in this white paper.

The importance of the point above – the tangible benefits for game publishers – cannot be underestimated. Game publishers will play a very key role in this ecosystem, and each game publisher will have to choose which crypto-token(s) to adopt. FLIP is the only crypto-token with an ecosystem with built-in, concrete, and generous benefits for game publishers. As such, we are confident that FLIP will be adopted quickly and will emerge as the dominant crypto-token for the gaming industry.

Indeed, the new ecosystem will likely create a paradigm shift for the gaming industry. Demands for digital goods will increase, gamers will gain trust in the network and buy and trade more, multiplier effects will kick in, and the overall market will grow exponentially. Studies have estimated that gaming revenue will grow to $128.5 billion by 2020, but that number does not even include the trading of digital goods on the blockchain. We estimate that the value of digital goods transactions via the Gameflip decentralized ecosystem, using FLIP, will eventually top $20 billion.