Gabro offers for merchants to issue their own branded Merchant Token only to their target segments, thereby creating a much higher possibility of customers using them. Loyalty operation costs would be much lower for the merchant than if they set up their own system. Merchants also benefit from increased sales resulting from greater customer loyalty and stickiness, with added insights from using our O2O analytics platform.
In Gabrotech, we have a vision to disrupt the loyalty rewards market and hand back the control of rewards rules to the public. Our open-loop decentralized ecosystem Gabro aims to provide consumers with the ability for instant redemption and manage multiple loyalty point and exchange them freely on a single blockchain enabled platform.