ICO EZToken

Founded in 2011, EZPOS Holding is a cloud-based Point of Sale (PoS) system provider owning proprietary technology which underpins the two web services, MAYBANHANG.NET and MAYTINHTIEN.NET.

With 130 employees and having 6 years of experiences in the SaaS market, we have built a strong network of more than 10,000 merchants serving millions of local and foreign customers.

The Opportunity: With many years of supporting and co-working with thousands of SMEs in Vietnam, we realize that there is a lack of, or limited access to Marketing and Customer loyalty management services - which is a powerful set of tools to acquire and retain revenue as well as boost their business. Traditional solutions for customer Loyalty programs such as the ones involving loyalty cards are losing effectiveness due to a lack of user engagement and low customer incentives - while being quite expensive because of third party involvement.

A recent study in the Global Retail Loyalty Sentiment Report by Nielsen showed that 67% of participants agreed that they would shop more frequently and spend more money on retailers with a loyalty program such as: membership cards, etc. However, in spite of significant growth in the number of customers participating in loyalty programs, numerous pain points have prevented these programs from realizing their full potential. Deloitte noted that as of 2016, only half of loyalty program participants are active, and one-fifth of those active participants never redeemed their rewards. Reported problems include low redemption rates, non-real-time rewarding, high operational costs, account inactivity and low client retention.

The global Loyalty market size is stimated to be USD 6.2 billion by 2023 due sharp increase in of mobile phone usage.