The concept of Cryptocurrency is not new, but it is growing in leaps and bounds in the current scenario. It is because the applications of this innovation have expanded from finance to various other sectors.

However, today we will talk about ICO - Initial Coin Offering.

It is a boon to the present-day businesses looking for a fundraising method to ensure smooth running. Since ICO is a Crypto-based crowdfunding model, it allows enterprises to raise hefty amounts without facing the challenges of traditional methods.

Given these benefits, organizations have started to rely on ICO marketing companies for ICO development and promotion services. Once you launch your ICO and market on the appropriate channels, it is crucial to measure your ROI. With this, you can determine the success of your ICO marketing campaign.

Before we dive into how to measure your ICO marketing success, let us learn about choosing the right ICO. After all, the success of your Initial Coin Offering depends significantly on your ICO.

●       What does it take to choose the right ICO?

Besides your ICO marketing agency, the choice of your ICO will determine the ICO marketing success, so make a mindful decision. The following are the points you must consider while choosing ICOs:

○        Higher ratings are always preferred. You cannot risk your time and money investment by working with a low profile or inexperienced ICO marketing firm.

○        Always go for an impeccable token sale. Less the token sale duration, more the chances of higher dividends.

○        Hiring ICO services from more expert members will always deliver the desired results for the venture.

●       How to measure the success of your ICO marketing?

Unlike traditional marketing, you cannot measure the success of ICO marketing through social media insights. Don’t worry! We still have ways that help you measure your success. To do so, you must define your KPIs and monitor them to see how they work. The following are the ICO marketing KPIs:

○        Your site traffic - Once you start monitoring the traffic to your site, it becomes addictive. It is because there is nothing called enough traffic. It is advisable to monitor your site traffic in the beginning. With this, you can get an idea of the current situation and the progress.

○     Activity on social media networks - ICO marketing experts emphasize tracking social media activity to measure the success of ICO marketing. For example, if you have 100k followers on Twitter but 1 or 2 likes on a tweet, it does not do any good. You can use tools, like Twitter Analytics, Facebook Analytics, and Subreddit Stats, to measure traffic from various channels.

Apart from this, you can use SEO to measure the success of your ICO marketing.

If you are searching for a reliable ICO marketing company, get in touch with Steem Experts. We house a team of experts committed to delivering top-notch services, like Cryptocurrency game development.