ICO Asset Token

Asset Token is the world’s first transferable rewards points ERC20-compliant token on the Ethereum Network designed to enable financial institutions to quickly, easily and securely manage loyalty programs. There are many advantages for both consumers and financial institutions to adopt blockchain technology in a rewards points system, which we discuss in depth in this document.

The most important benefit—for both consumers and financial institutions alike—is control and freedom, which are really two sides of the same coin. That is: Asset Token provides all participating parties with more control over how they accumulate, store and use a rewards point program built on blockchain technology. And ultimately, this will provide both parties with more freedom.

The rewards points industry is sizeable, but also wrought with various challenges, flaws, and issues. By implementing a program based on blockchain, Asset Token is seeking to revolutionize this industry and create a self-sustaining ecosystem that will grow in value for all participants over time.