We are now launching VanillaPlay to become the largest decentralized erotic web-cam service globally as a fully blockchain enabled project that looks at fair-trading in respect of models (increasing the model pay from the standard 50%-or-less to 70%), the premiere of allowing viewers to make money as well as video relayers, accepting digital affiliates to organically grow our business in a decentralized way. We are looking at an industry of US$2-3 billion in 2016 in which models only get paid 50% at max and the rest stays with the ‘host’.
We are building VanillaPlay to contribute to the industry growing further and all this while offering not only an increased pay for the models, but also the opportunity for new players to make as much as 20% as Video Relayer or Digital Affiliate.
VanillaPlay aims to disrupt the established oligopoly by creating a decentralized videochat ecosystem. Payments will go from viewer to model directly via smart contracts. The conventional 50% model revenue will be increased to 70% while the other 30% will be distributed amongst viewers and developers.
VanillaPlay is marking an industry rst as we are also adding a new set of players to this game: the streaming relayers and the affiliates, allowing the users to gain up to 20% on the total amounts paid by viewers. Fair-trading and legality are very important to us so when we saw the potential to reduce the system costs, we decided to allocate that amount of money to the models. We will significantly increase models' revenue while also dropping the price for the viewers, so both models and viewers will be easily motivated to switch to our new platform.