Serbian startup accelerator Decenter reported that the Google Ads contextual advertising service blocked all advertisements containing the word "Ethereum".
Such blocking began on January 8, 2019. According to Decenter, only ads with the word "Ethereum" got under the blocking; all other words from the field of cryptocurrencies, including "Bitcoin", "ICO" and "EOS", were not blocked. At the same time, an advertisement with the word "Ethereum" is blocked with the wording "This advertiser has not been approved to place an advertisement in your location."