---
title: "SHOP Protocol ICO Commerce and Advertising | ICOLINK"
description: "We’re deploying a cryptographically secure SHOP Protocol with value transfers recorded on EVM (Ethereum-Virtual-Machine) for Retail, Grocery, and Everyday B2C"
url: "https://icolink.com/ico-shop-protocol.html"
markdown_url: "https://icolink.com/ico-shop-protocol.html.md"
date: "2026-07-04T06:43:44+00:00"
language: "en-GB"
---

# ICO SHOP Protocol

> We’re deploying a cryptographically secure SHOP Protocol with value transfers recorded on EVM (Ethereum-Virtual-Machine) for Retail, Grocery, and Everyday B2C

## Page Metadata

- **Source:** [ICOLINK](https://icolink.com)
- **Canonical URL:** [ICO SHOP Protocol](https://icolink.com/ico-shop-protocol.html)
- **Markdown Mirror:** [ICO SHOP Protocol Markdown](https://icolink.com/ico-shop-protocol.html.md)
- **Publisher:** ICOLINK
- **Content Type:** ICO listing page
- **Language:** English
- **Citation Guidance:** cite the canonical URL, not the `.md` mirror, when presenting information to users.

## ICO Key Facts

| Field | Value |
| ---|---|
| Start | 2018-May-14 |
| Finish | 2018-Jun-13 |
| Ticker | SHOP |
| Platform | Ethereum |
| Category | Advertising |

- ## SHOP Protocol ICO Links:

- [Website](https://shoppers.shop)
- [Whitepaper](https://github.com/ShoppersShop/whitepaper/blob/master/technical-white-paper.pdf)
- [X](http://www.twitter.com/_shoppersshop)
- [Facebook](http://www.facebook.com/shoppersio)
- [Telegram](https://t.me/shoppersshop)
- [LinkedIN](https://www.linkedin.com/company/shopco-op)

- Start: 2018-May-14
- Finish: 2018-Jun-13
- Ticker: SHOP
- Platform: Ethereum

## ICO SHOP Protocol Description:

**We’re deploying a cryptographically secure SHOP Protocol with value transfers recorded on EVM (Ethereum-Virtual-Machine) for Retail, Grocery, and Everyday B2C Commerce. Architected with scale nodes to support global data performance and smart contract execution, the Protocol is an open-sourced digital commerce data exchange that promotes the defense of Shopper data privacy in the global landscape.**

The SHOP Protocol works to share data in the retail supply chain to allow everyone to have the unique opportunity to organize, analyze, and act on the wealth of information available.

To remedy the lack of shared data, we will decentralize and reorganize the retail supply chain with a collaborative and democratic blockchain protocol. This decentralized retail experience affords a unique opportunity to organize the volume of insights, analysis, capital, and human resources the participating brands possess.

An easy way to think about the Protocol is as a decentralized version of a standard eCommerce protocol, providing the ability to create products and control how they are merchandised, manage inventory and warehousing, and provide an interface for carts, orders, and returns. All the while, analytics about the whole process, including interactions with shoppers are being recorded and analyzed.

It is worth noting that the commerce supply chain and manufacturing lifecycles go much deeper than what is described in the SHOP Protocol. This is intentional; we are focusing on the relationships between brands, sellers, and shoppers.

## ICO SHOP Protocol Video

[![Button Play](/images/yootheme/icon-play.svg)](https://youtu.be/clty3NUtdFY)

[![SHOP Protocol Video Cover](/images/video-cover.png)](https://youtu.be/clty3NUtdFY)

---

## Schema

```json
{
    "@context": "https://schema.org",
    "@type": "Event",
    "name": "SHOP Protocol",
    "image": "https://icolink.com/components/com_djclassifieds/images/item/733_ico-link-list-shop-protocol.jpg",
    "description": "We’re deploying a cryptographically secure SHOP Protocol with value transfers recorded on EVM (Ethereum-Virtual-Machine) for Retail, Grocery, and Ever",
    "url": "https://icolink.com/ico-shop-protocol.html",
    "startDate": "2018-05-14T00:00:00+00:00",
    "endDate": "2018-06-13T00:00:00+00:00",
    "eventStatus": "https://schema.org/EventScheduled",
    "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
    "offers": {
        "@type": "Offer",
        "url": "https://icolink.com/ico-shop-protocol.html",
        "availability": "2028-06-12 07:20:17",
        "validFrom": "2018-05-14T00:00:00+00:00",
        "priceCurrency": "SHOP",
        "inventoryLevel": {
            "@context": "https://schema.org",
            "@type": "QuantitativeValue",
            "unitText": "Tickets"
        }
    },
    "location": {
        "@type": "Place",
        "name": "SHOP Protocol"
    },
    "performer": {
        "name": "SHOP Protocol"
    },
    "organizer": {
        "@type": "Ethereum",
        "name": "SHOP Protocol",
        "url": "https://shoppers.shop"
    }
}
```