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Google Ads blocked advertisements with the word "Ethereum"

Google-Ads-blocked-advertisements-with-the-word-Ethereum Google Ads blocked advertisements with the word Ethereum

Serbian startup accelerator Decenter reported that the Google Ads contextual advertising service blocked all advertisements containing the word "Ethereum".

Such blocking began on January 8, 2019. According to Decenter, only ads with the word "Ethereum" got under the blocking; all other words from the field of cryptocurrencies, including "Bitcoin", "ICO" and "EOS", were not blocked. At the same time, an advertisement with the word "Ethereum" is blocked with the wording "This advertiser has not been approved to place an advertisement in your location."

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Twitter joins the ban of cryptocurrency ads


Following the IT giants Google and Facebook, who decided to impose a prohibitive advertising policy on cryptocurrency and ICO, the social network Twitter intends to prohibit the placement of advertisements of this kind. Against the background of the impending regulatory intervention in this sector, Twitter will prohibit advertising of cryptocurrencies, ICO, and crypto-exchanges, but with some exceptions. As the British news channel Sky News reports, referring to the sources on Twitter, the corresponding decision will come into effect within two weeks and will operate in all countries of the company's presence.

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Russian businessman filed a lawsuit against Google for crypto-advertising ban


Entrepreneur Vladimir Orekhov filed a lawsuit against the Russian division of Google (Google), where he accused the company of causing him moral damage for 2 billion rubles for the damage caused to his business after the ban on cryptocurrency advertising. Orekhov deals with investments in cryptocurrency projects. Because of the ban on advertising cryptocurrency and ICO in Google, an entrepreneur "lost access to potential investors overnight", and since he is an investor himself, this ban deprives him of useful information about companies entering the ICO, correspondingly promising investments, and "will affect future incomes ". 2 billion rubles (about $340 Mln) calculated based on the lost profits of the project.

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Google limits the issuance of ads related to ICO and cryptocurrencies


Google decided to adopt the experience of Facebook to change the advertising policy for crypto and ICO and have already begun to restrict the issuance of advertisements in AdWords, which mention products or services related to cryptocurrencies. Despite the fact that no official announcements have been received from Google, marketing firms and PR agencies report a significant decrease in the issuance of advertisements related to cryptocurrencies, ICO and projects on the blockchains.

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The number of requests for cryptocurrencies in Google fell to the level of October


According to the Google Trends portal, the number of search queries "Bitcoin" and "Ethereum" in Google has recently decreased significantly - by 75% (from 100 points to 25). The number of requests for Bitcoin, in particular, began to decline from December, and now are at the same level as in October-November. A similar story with the Ethereum. While he managed to restore a high level of interest in January, after falling in December, it fell to about 25 points and stopped at the same level as in November.

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