IDEALCOIN is the representation of the user data in PayMHO (Pay My Honest Opinion). PayMHO is a new type of social marketing network which rewards users for being active in the platform and completing certain tasks, such as filling out surveys, or taking part of marketing studies. PayMHO rewards its users in many ways, such as with Idealcoin. Any user that redeems Idealcoin will be able to then trade them at exchanges.